Introduction to Product Design for the Silver Market: Design Thinking from User Barriers to Business Opportunities

In the face of an aging market, the key to the failure of most products lies not in technology, but in "not seeing the barriers to use." This 3-hour workshop will guide you to quickly grasp the core thinking behind product design for the elderly, teaching you to re-examine the product experience from the perspective of the visual, operational, and comprehension limitations of seniors, and transform this into concrete design optimization directions. Suitable for product designers, UX/UI professionals, PMs, and marketing decision-makers. You will learn how to translate the needs of the elderly into actionable design strategies, creating products that combine ease of use, commercial value, and brand differentiation. Ideal for designers and product decision-makers looking to enter the silver market or optimize existing product experiences.